We’re right down to number seven. And this one is probably the most obvious one of all of these seven. But I left it to last because a lot of people don’t have their own product or service to sell via a blog.
So, obviously number seven is sell your own products or services. Blatantly obvious, yes I agree totally. But here’s the thing, a lot of companies don’t do that. Blogging is a very, very powerful way for you to build your brand out there so that people get to know who you are and what you stand for. It’s a little bit different than building a traditional website because the most effective blogs are typically the ones where the person writing the information has put a little bit of their personality and some of their own understandings or own interpretations of situations onto that.
And I was reading something earlier, The Cult of the Blogger, I think it was called. And it’s basically some of the top bloggers are people where their personalities attract lots of people that are interesting in following them. It’s a little bit like the whole Hollywood scene, you know, the fans of all the super star movie stars and music stars. Well, the blog industry’s got their own groupies, I guess you could say. And selling your own products or services from a blog is a very, very powerful way to earn an income from it.
And one of the great advantages of it compared to a lot of the other options up here is that you get to keep all the money, okay? You know, if you’re promoting an affiliate product, typically if you make a sale via one of your posts, you only will get maybe 50% of the product. If it’s an Amazon one you might only get 5% or 10%.
So, if you were selling plasma TVs using Amazon’s affiliate program or you were a TV business selling plasma TVs from your own website, guess which one you’re going to make a lot more money off, your own website selling your own products, obviously.
And you have a lot more control over what you do and how you do it versus a lot of these other options, they have their own rules and restrictions.
For example, with Google AdSense, they have rules and restrictions on what other advertising options you can put on your website. They don’t like competing contextual advertising on their site.
So, for example, if you wanted to use Yahoo’s publisher network, which is Yahoo’s equivalent of AdSense, they won’t let you use Google AdSense and YPN, Yahoo Publishing Network on the site at the same time.
If it’s your own product or service, you can do that, whatever you want. It’s your rules, okay?
I don’t think there is a lot more I need to say about this one because it is a very obvious one. If you’re in a position to already have your own product or service then you can definitely promote that via your own blog.
Professional businesses that are involved in things like accounting, legal writing, movie making, wedding planning services, anything and everything can be promoted via a blog.
One of my friends works for a business selling products into the hobbies market, so, things like scrapbooking, for example, so, they sell lots of specialized papers and glue and kits to help people get started and all that sort of thing, art and that kind of stuff. And you could certainly sell those sorts of products and services on a blog, okay?
If you sell products on eBay, a blog can help improve your eBay sales. Because it’s a way for you to talk more about your products and services and direct people to your particular auctions when they’re running on eBay. There are all sorts of options, just use your imagination.
If you don’t have your own product or service, see if you can find someone who will let you sell their product or service on your blog.
But once again, as always, you should be building a blog based around a topic that you a, know a bit about and b, preferably be passionate about. You know there are ways to, you can make a good living out of promoting something you’re not necessarily passionate about but you’re well educated or well informed about. But you’ll always get better results with passion.
I was telling a friend of mine earlier tonight, you know, Internet marketing is my passion, that’s why I do this stuff. And so, it’s easy for me to write about these sort of things, talk about these sort of things, have an opinion on these sort of things.
If you ask me to do a blog about gardening, for example, if you’d seen the sort of state of my garden you’d know I was the last person you should be asking. So, it’s not something I have any expertise and it’s also not something I have any passion about.
So, you’ve got to go with what works for you, what you’re passionate about, what you’re knowledgeable about.
And this is a great tool, blogging is a great tool to build traffic to your business and to get sales. And I’ve had that happen my own blog where I’ve put myself out there talking about a particular topic and I’ve had people and I’ve had posted comments on other people’s blogs. I’ve had people contact me and hire me to work for them to do stuff for them based on that kind of thing, it works, I know for a fact it works.
So, if you’re one of those people that’s in a position to go with number seven, then you definitely want to keep that on the cards. And if that’s not something that’s right for you now, down the track it may be right for you.
Okay, we have finished. Congratulations you made it all the way through, The 7 Ways to Make Money with Your Blog.
Hopefully I’ve given you lots of food for thought and as I said all the way through, there’ll be links to all of these sites, and a few other recommendations for you to go and have a look at in the resources section.
So, get out there, start having a look around and what it is you can actually monetize the blog that you’re going to build. And we’re going to come back to you and talk to you about another subject in just a minute.
Thanks for watching, bye.