If you’re going to blog then one of the questions a lot of people ask is how much money can you make from it? And Darren Rowse from www.problogger.net who’s considered to be probably one of the preeminent professional bloggers in the world had a great article he wrote on his blog in November 30, 2007 entitled “How Much Money Do Bloggers Earn Blogging?”
And this was a survey he did of his blog readers. He had over 3,000 responses. And I thought it was worthwhile just having a bit of a look at the results to get a feel for firstly what results he came up with, but secondly, getting some perspective on what the possibilities are when you actually get to go start blogging.
So, if I just scroll down a little bit you should be able to see the results a little bit better. So, of the three and a half thousand people he surveyed over 500, close to 600 people actually earned under $10 in a month from blogging. So, that’s obviously not a desirable option. You know, keep in mind that some of the people who earn that sort of money may be just starting. I mean everybody’s got to start from zero. So, there will be a collection of people who fall into that category.
Secondly, there will be people who are trying to earn a serious living blogging and still haven’t achieved that result. And I think by the time we finish watch all the videos in Blogging Traffic Secrets, hopefully you’ll have enough education and some ideas that’ll help you move forward out of that category.
If we go to the other end of the scale you can see that we have over 150 people, probably close to 200 people that say they earn over $15,000 a month. Now, keeping in mind, that there are probably some people who filled that survey out who put fake results in. that’s still, even if we have that, that’s still not a bad living. I mean how many people do you know that make over $15,000 a month? I don’t know too many.
So, if that’s where you’re aiming, then keep in mind that it’s like any sort of occupation of business, if you want to have the top results you’re going to have to put in a lot of extra time and effort and make sure that you educate yourself properly. And you have to be persistent. That’s probably the most important characteristic.
I would say that one of the major characteristics of people who end up down the lower end of the scale, even though they’ve been doing it for a while, is simply that they’re not persistent, they quit too soon.
I read a good article today about that subject, a guy talking about doing what’s called bum marketing, which is basically affiliate marketing, doing marketing on the cheap. And the whole point of his article was simply that it doesn’t matter if what you did didn’t work, try something different and learn from your mistakes. So, you have to keep that in mind as well.
So, we’ve got a bit of a spectrum here. And I guess I want you to think about where you’d like to fit. Obviously if you’re a brand new blogger or you’re a new blogger or you’ve done a little bit but not much, you’re not going to be in this category for a while, okay?
The only people I know who make that kind of money in blogging have probably been doing it for an excess of a year or two or they already had a very large list of people who were subscribed to their newsletter or they kept in touch with. And so, it was a reasonably easy transition for them to move across.
So, if $10,000 or $15,000 a month is your aim, don’t plan on it happening in the next three weeks. And if you’re going to quit if that happens, then you might as well quit now because you’re not going to get there unless you’re incredibly lucky.
Okay so, if we just scroll down, let’s just have a little bit of a look at a pie chart. And here are some interesting results that Darren made a comment on. Keep in mind that these figures are just from those who earn something from blogging, and they don’t include the 28% who don’t.
So, in other words, 49% earned under $100, 23% earned over $1,000. And I would guess that for most people who are starting and are interested in making some nice money from blogging, that’s probably going to be where you’re going to want to aim for in the maybe the short to medium term. Sixteen percent earned over $2,500, and then only 9% earned over $15,000.
What I said earlier I just repeated again. You have to be prepared to be persistent. You are not going to make a fortune in three weeks. And if that’s what you want don’t waste your time, don’t waste my time, just give it up now. You are going to have to be prepared to put the time and effort in.
But I’ll tell you what, blogging for an income, I don’t know what sort of money you earn, but I know that in Australia that the average, “income” is probably around about the $2,000 to $3,000 a month mark, I would guess. It might be slightly higher than that.
But if you want to replace your income, as an example, so, earn as much as you do at a job, I guarantee you, you won’t be working 40 hours a week like most employees do to earn that kind of money. It may take you one or two years to get there, but you certainly wouldn’t have to put in as much time as somebody who went to a normal 9 to 5 job did.
So, keep in mind, have a job, use your job to fund your blogging, to fund your blogging education, to fund the cost of running the business, which usually isn’t that expensive.
Basically your job helps support your endeavors to earn an income from blogging. It only makes common sense now. If your someone who’s not employed, usually if you’re not employed you have some time available. I realize there are probably some single parents out there who would throw a pot at me for suggesting that, when they’ve got two or three or four kids at home that they’re looking after and they don’t have much time. But I can guarantee you, everybody has some time. And all you’ve got to do is turn the TV off and most people would find an extra one hour a day.
So, to jump back to the whole situation of the job, use the job to fund the blogging and plan on, if you’re wanting to replace your job income, plan on working at it regularly, but part time, for a year or two, okay? It’s worth the effort.
Now if you love your job, I mean I enjoy my job. I wouldn’t quit my job if I were making the same amount of money from blogging as I was from my job. I would probably want to make a lot more before I’d quit it. So, some people are lucky enough to be able to do that.
If you hate your job then at least it gives you some flexibility.
Okay so, let’s just jump in quickly to Darren’s conclusions, which I thought was quite interesting. As he said here, for me, the most striking lesson from these surveys is that while there is significant hype around the idea of bloggers making money, the vast majority earn very little or nothing. A quarter of those who earn something make less than $0.33 per day. If that’s not a reality check I don’t know what is.
On the flip side, a smaller group of bloggers are making good to great amounts of money. And while I’m sure there are some votes that were put in the highest category falsely, I do believe that there are an increasing number of bloggers who are making significant part time through their full time income from their blogs. That top category is significant and seems to be growing.
So, okay, $0.33 a day, that might put some of you off. You’ve got to think of this as not like a job where you turn up and you trade your time for an hourly wage, whether you’re paid $5 an hour, $10 an hour or $50 an hour or even $100 an hour. It’s not the same.
You have to think of this as investment. You’re investing your time to earn a return. And if you invest enough time consistently, doing the right things, eventually the return per hour will far outweigh the time and effort you had to put in.
If you’re currently making $20 an hour in a job, you could get your blogging to the stage where your return on the time you invest could be $100 or $200 an hour. But in the early stages you’ve got to invest more time than the money you get back. So keep that in mind, you must think of this as investing, not as a job, okay?
There is nobody who’s going to pay you a salary to blog. Well actually that’s not strictly too. You can get jobs doing that but they’re pretty few and far between. And you would probably have to be a fairly competent blogger/writer before you could get that kind of job. So, I would guess that the vast majority of people are not going to be in a position to do that.
So, I hope that was a helpful little introduction to the income potential. From my perspective, with regards to Blogging Traffic Secrets, my aim is primarily to help you earn a nice second income. And that’s probably, for some people, $100 a month. For other people it could be a couple of thousand dollars a month. I’m not really seriously investing lots of time into helping people make $5 a month out of it. But, you know, you will all go through the stage when that’s all you make out of your blog.
But you’ve just got to keep persistent. Once you get past the $1,000, $2,000, $3,000 a month, then you start to become a bit of a serious player. And by that stage, hopefully I’ll have some more advanced training for you. And if I don’t, then I can certainly send you to people who can.
I would encourage you to go and visit Darren’s blog, which is www.problogger.net. and he’s got lots and lots of great information about blogging, definitely worth while. And as an added bonus, he happens to be an Australian as well, so, we like him as a bonus.
All right, that’s it for this subject. We’re going to move onto something else now.